Guidelines for Effective Promotional Gift Giving

Recipient: Determining and knowing who will receive your promotional gift is crucial. In an ideal world for a promoter everyone would like the same thing, making his job easier. However in the real world, not everyone likes the same thing and people of higher status often want a higher valued gift.

It is recommended on all levels to give the recipient a valued gift. Don’t go around giving anyone a cheap knockoff that only lasts a week because these promotional items will be an extension of your business, your character, and often feed into your business reputation. Try giving a new customer a promotional flash drive instead of a business card. You could give high valued employees Custom Digital Photo Frames. The ideas are endless.

Objective: The objective is basically what you are trying to achieve with your promotional items. Are you trying to attract new customers, reward employees, or impress corporate executives? Perhaps you’re are trying to encourage a better client-to-company relationship or simply trying to amaze onlookers at a tradeshow. Regardless of your objective, having an appropriate promotional item is key.

For example, try attracting attention to your brand at a trade show not buy getting pens, mugs, or hats, but by trying something unique; like a USB Web Key. A web key can become your business card, direct traffic to your website, and can be printed with contact information.

Budget: Don’t break your bank! A promotional item is meaningless when the company backing them goes out of business due to unnecessary spending. Take a look at your recipient and your objective, if you can achieve the necessary objective for your recipient but do it for less, then why spend more? However, make sure the item you are getting always has a high value to your recipient. Giving someone a pencil doesn’t have the same impact as if you gave them an electronic device, like a custom mp3 player.

Of course you do not want to overspend, but you also don’t want to under spend! People can tell when something was cheaply made and if the item breaks on them, well then you may have just lost that person’s business forever. This is especially crucial when dealing with big business as a gift to an organization can open new grounds for new business opportunities; or shut them down.

The goal here is to understand your recipient, complete your objective, and do it in your budget range. If you can accomplish these three goals, your promotional campaign should do very well.

At a busy trade show or industry convention, for example, there might be hundreds if not thousands of companies all promoting their products and services. All of them will be using a variety of ways to attract client’s attentions and most will do this with big signs, colorful slogans, or maybe a gimmick or two. But not many of them employ sound into their presentations. This leaves a niche that you can use to attract new customers through auditory lectures, presentations, or music.

With custom MP3 players, you are able to take your promotional campaign to the next level and appeal to the auditory sense that most companies overlook. At Premium USB we carry a variety of custom MP3 players that can all be customized to fit your needs before your next show or event. Our MP3 players come in a variety of colors, including silver, black, green, pink, and blue. They also come in different styles; all having unique features unique to its own.

Our MP3 players also come with FREE data preloading as well as can be custom printed with your company emblem, logo, or slogan. What this not only allows you to do is create a visually attractive promotional item, but allows you to create an auditory attractive one as well. Our MP3 players can be custom silk screened or laser engraved printing depending on the mp3.

So at the next big trade show or convention, while other companies are limiting themselves and only appealing to the visual crowd, you can be appealing to the visual and auditory crowds. Of course, the best part about custom MP3 players are that your clients can load them with their favorite music; which in turn ensures that your brand will receive repeated exposure!

If you would like to learn more, contact Premium USB or call us today and talk to one of our account representatives and get your next big promotion in the eyes and ears of your customers!