Free People Commissions Custom Flash Drive

By · Friday, September 20th, 2013

free-people-banner_FINAL

Fashion. Art. Music. Travel. And everything in between. This is how a Free People woman lives her life – a free spirit who pushes the limits in the name of adventure while remaining a strong woman who paves her path in today’s world. Premium USB is proud to partner with Free People by providing it with custom flash drives.

Free People History

freepeople

Founded in 1984, Free People, as many people know it, is a retail clothing store that is part of the Urban Outfitters family of companies.

It first started in the early part of 1970’s when Dick Hayne opened a store in Philadelphia and named it Free People. Many young people in the area frequented the store. As it became more popular, Dick decided to open a second store and changed its name to Urban Outfitters.

Urban Outfitters continue to grow. In 1984, Dick and his wife, Meg decided to create a wholesale line and named it Free People, with the brand being sold in department stores and boutiques across the country.

In 2001, Meg and her team conceptualized a new image for Free People – something that would invoke femininity, courage, and spirit. This is why from a junior image, Free People evolved to become a more mature, contemporary brand catered to women in their 20s. Free People aims to provide uniquely styled clothing catered to women’s intelligence, individuality, and creativity while offering them superb quality and affordability.

That is how Free People has come to be.

Targeting Audience

147836_1_600Free People’s target was to reach out to women who are smart, confident, creative, and comfortable in all aspects of her being – women who embrace everything about them. Women who may be sweet, tough, tomboy, or romantic but who are all free and adventurous, living every single day as if it were their last.

Those are the women that Free People draw, design, sew, and buy for. Free People would love to offer this kind of women clothing, accessories, and even intimates that would showcase and reflect their beauty, individuality, and free spirit.

Creating a Custom Flash Drive

closed driveReaching out to people in a dynamic way is a trick of any marketing and promotions team. Today’s audience is highly connected and wants easy, instant access to the information they need to make the right decision. With custom flash drives, Free People is able to deliver a rich product loaded with rich media. Easy to upload content includes photos, music, movies, pricing sheets, annual reports and more.

005In keeping with Free People’s mission, the company has made sure to reflect it’s brand down to the last detail. Choosing the Recycler USB Flash Drive, is a great way to include an eco-friendly option (and this on top of reducing paper waste by going digital!). The amazing thing is the drive is not made of wood, but a sturdy composite paper that is as durable as wood. This ecological touch feels good on the hands and makes you feel good when you use it.

Great Reach

free-people-680uwFree People has three wholesale showrooms located in New York, Los Angeles, and Chicago. Its very first boutique opened in Paramus, NJ in 2002. Other Free People boutiques are spread all over the country. As of today, Free People is selling in over 1000 specialty stores worldwide and maintains it business with Nordstrom and Bloomingdales. At the same time, Free People product is available at various online retailers and in its own website at FreePeople.com.

Comments are closed.