SD Cards Now Bigger and Better: The Lexar 256 GB SDXC UHS-I Memory Card
Lexar has unveiled its 256 GB SDXC UHS-I, marketed by the company as the first memory card of that capacity in current existence. The 256 GB SDXC is capable of handling and storing high-resolution photos and extended 1080 HD and 3D video captures. SD Cards are a growing segment in the market and are a nearly invaluable product in daily life. The opportunity to brand a custom SD Card is heightened with the release of these mega-sized SDXC cards.
What makes the Lexar 256 GB SDXC memory card worth being paid attention to are its UHS-I and SD 3.0 specifications.UHS-I being an abbreviation of “ultra high speed,” the specification ensures that the Lexar memory card will meet the demands of professional consumers when it comes into the realm of speed performance. The SD 3.0 specification further backs up this performance by allowing users to streamline their workflow, which could mean that the amount of time spent that is otherwise spent changing cards or dealing with slower transfer rates, can be used by pros to edit their work to a final product.
According to Lexar, its 256 GB SDXC memory card can perform to the high demand and remarkable pressures prevalent in the professional world. The SDXC card has the ability to transfer photos and video at a minimum rate of 60 MB/s. It is able to achieve this performance level by using two Micron 128 GB flash memory chips to provide the adequate combination of cost and performance. Micron is, after all, one of the leading companies producing NAND flash memory technology.
Security also being an important factor, as losing key files can prove to be devastating, the SDXC memory card comes with a free copy of Image Rescue 4, a program that allows users to retrieve lost or accidentally deleted photos. To ensure that users further protected, Lexar has covered its memory card with a limited lifetime warrant and technical customer service dedicated to helping users who encounter problems with the product.
Lexar plans to launch the SDXC memory card into the market this month. Set to be released this month, the memory card specifically targets consumers who work in the areas of professional photography and video documentation. It will be available in Lexar’s online store and in selected online and outlet retailers for the price of $899.99. The price is a bit hard to swallow, but similar developments from other companies in the future might help get the price down to a more competitive level.