Ford Sends Car Owners Custom USB Flash Drives For System Upgrade
In early December, we discussed how custom USB flash drives are playing an increasingly important role in helping automakers provide essential system updates to the built-in entertainment systems of today’s vehicles. That same month, Ford promised its car owners this kind of USB update for MyFord Touch systems. The American motor company has finally delivered on that promised with a custom flash drive given to more than 300,000 customers of Edge, Explorer, Focus and Lincoln MKX models with first generation systems that were prone to dashboard glitches.
The installation process is rather simple, but Ford says that you can have your local dealership take care of it for you as well. Ford will send a custom clamshell package in the mail that includes the Ford USB drive as well as an SD card. All you have to do is plug both of them in to their appropriate ports in the center console and MyFord Touch takes care of the rest. Similar to major software overhauls of your own laptops and computer systems, it will take approximately 45 minutes to an hour. The system will prompt you when installation is complete and you just click the ‘OK’ button on the dashboard screen.
The result of the update includes system improvements such as a 40 percent increase in font size on the interface, a clear distinction for buttons as well as a minimized startup and response time of voice recognition features. Ford owners will also note an overall de-cluttering of text on the navigation and song screens along with more intuitive placement of presets.
A custom flash drive fix is an excellent, proactive way to boost customer satisfaction. Rather than having a Ford owner permanently unhappy with the entertainment features, the company can turn it around in a way that makes customers feel like they’re getting a brand new car. As a result, it allows the lifespan of a car to be extended so it’s not dated by any technology flaws.
What do you think about custom USB flash drives as a way to improve our in-car entertainment experience? Do you think Ford approached the MyTouch issues wisely or is there a better solution? Weigh in below.