Premium USB’s CES 2012 Wrap Up
Now that the Vegas desert’s dust has settled from the stampede of 140,000 CES attendees, we’ll take this moment to reflect on the trends that we saw in terms of flash drive technology as well as consumer electronics as a whole. Flash drives are not only bigger and faster, but they are ready to fly to the cloud. Elsewhere on the show floor, we saw televisions turn scary smart and a new tablet rival rise from last year’s ashes of failed iPad competitors.
Flash Drive Trend Highlights
- Victorinox once again wowed with a 1TB SSD flash drive. Last year, they touted biometric features combined with handy pocket knife tools, but this time around, storage took center stage. After all, one terabyte is like turning tens of thousands of trees into printed paper. However, it will still be awhile until these kinds of data capacities are wallet friendly for consumers. The Victorinox drive retails at $3,000.
- If companies weren’t showcasing USB 3.0, we skipped over those booths. Luckily, we saw no shortage of it from most vendors. Super Talent was one such vendor that showed us exactly the speed and multitasking application capabilities of the interface, proving that USB 3.0 will be an easy and welcomed transition for consumers.
- We also witnessed countless flash drive suppliers providing their own special twist on cloud capable flash drives. PQI had a device that worked like an ordinary USB flash drive except that it was outfitted with WiFi, where you could access the data wirelessly from your smartphone or iPad. The company is even coming out with an app that features video and music streaming as well as photo browsing. This product is just one of many examples that a flash drive can evolve with our mobile technology demands.
- USB chargers were more prominent than ever, and with good reason. Our data heavy mobile devices are also power hungry. Your phone five years ago could go a week without charging, now you need it juiced after 8 hours. Gadgets like the Power Tech USB charger will fuel your phone, laptop, tablet and more.
Additional CES Highlights
- Television continues to flourish in its innovation. Samsung showed off Smart Interaction TV, which is essentially the closest a television has come to mind reading. It is equipped with facial and vocal recognition as well as the ability to interpret Kinect-like hand gestures. OLED TVs also made a splash thanks to their lightweight structure and crisp picture.
- Seeing the latest ultrabooks up close and personal was a treat. They are sleek like a MacBook Air and weigh in at less than 3 pounds. While they won’t edge out Apple’s iPad, their Sandy Bridge power and USB 3.0 interface will keep PC users happy.
- While not the flashiest innovation, seeing countless phones on display submerged in bowls of water was certainly a head turner. Companies like HzO demonstrated how your precious iPhones and Android devices can be waterproofed with a special nano coating. This could be a critical form of insurance for users who spend hundreds on the purchase of a phone.
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