Custom USB Pens: Upgrading Your Promotion
Mugs, hats, and pens have been the backbone of the promotional industry for quite some time. It is not hard to see why as each promo item is practical, cheap, and allows for brand recognition. But despite these promo items extensive successes in the past, they are just not up to client and industry standards.
Let us take a look at pens for example. Pens are practical, useful, colorful, and inexpensive to produce. However, one of the pen’s greatest strengths is also one of its biggest weaknesses; its quality. They are a value promo item that has been made for thousands or promotions, but when it comes to promo pens, you literally get what you pay for. Promotional pens are traditionally made from cheap plastic, inferior ink, and the custom printing for company branding fades with time.
They serve their purpose for a little while before inevitably finding themselves in the local landfill. All is not lost however as like many products on the market, there are multiple tiers to quality. On one end we have the traditional low quality promo pen, and on the other we have the high quality custom USB flash drive pen!
Upgrading your promotion from a simplistic outdated relic like a pen is not only the right thing to do given client and industry standards, but it is also the smart thing to do if you really want your promotion to exceed expectations. Custom USB pens provide increased functionality, increased quality, have longer life spans, and overall have a much higher perceived value.
So why spend the extra money for a promotional USB pen instead of a normal pen? Well first off a promotional USB pen is not only a pen, but it is a USB flash drive as well. This increased functionality ensures that when your pen is given to any client, they are much more likely to hold onto your promo gift and not toss it in the trash. Next USB pens are constructed from high quality materials such as durable metals and plastics. No cheap flimsy plastics here!
Client retention is also much higher with a Custom USB pen than a traditional promo pen; which attributes to a longer lifespan. As a USB drive can store literally thousands of files and hundreds of multimedia files such as MP3 files, clients are more likely to keep your USB pen in their possession. This also attributes to a higher perceived value and increases your chances of turning a potential client into a regular customer or investor.
Custom USB Pens are the next logical step for the promotional industry as a whole and with consumers getting bored of the usual promo items such as ordinary pens, mugs, or hats; companies need to start investing in a promotional product that produces results.