Get the Most out of your Custom USB Promotion
So you have decided to look into Custom USB Flash Drives for your next promotion or you have already taken the plunge, either way you are well on your way to creating a promotion that your competition wishes they had chosen instead of you. Promotional flash drives are a very unique item in the promotional market and more companies are realizing the benefits.
So the question remains, how exactly do you take full advantage of this unique item? Most companies sadly do not take full advantage of what the USB has to offer; which ends up hurting their promotion more than they realize. May companies end up not using free preloading services or any of the other USB data services available to them. It is true that receiving a USB drive from a promotion is a great feeling, especially when most other companies hand out mugs, t-shirts, hats, or pens; but a USB drive with custom printing does not have the same impact value as a USB that has been custom printed and preloaded with content.
Preloading content onto a USB drive should almost be the main point behind giving clients custom flash drives. When a customer is handed a flash drive, they can admire the cool packaging, and custom printing of the drive immediately. But when the customer goes home and plugs the flash drive in to see no information, just a blank drive, then the impact you were looking for just isn’t there.
By preloading a flash drive with content such as contact information, promotional information, brochures, data sheets even a movie or two, then you can give them a item that is surely going to create a lasting impression on your prospects or customers.
Of course the advantages of USB flash drives don’t stop there, you can get numerous USB data services that can increase the impact of your project. You can use our USB Data Lock to secure that the information you put onto the flash drive stays on it or you can use our USB Auto Launch Service and create an interactive splash screen that appears when the USB drive is plugged in.
Our Auto Launch service uses your information, artwork, movie files, etc and creates a one of a kind interactive experience. All the client has to do is plug the drive into a USB port and the experience begins. This autorun feature is particularly nice when you have quite a bit of promotional content and you don’t want the user to get confused on which item to click on.
Overall it has become increasingly important to get the most out of your promotions because at the end of the day, all items you give away or sell are branded with your companies name all over it. These items will remain with customers for months or even years! So why not give them something that they will remember?
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Comments
autorun is sweet… remember to include a link to a custom landing page where there are more goodies waiting.
A time-sensitive offer on that page can convert well if the USBs are given out at a trade show or conf.
Thanks for the comment, Mark. We also have Custom USB Web Keys that allow you launch a web page into the user’s browser that takes them to a custom landing page that can be updated at any time. Talk about keeping up with the times! Check out the link and watch our video that explains it in greater detail!