Mutual Benefits of Custom Printed USB Drives for Universities
USB flash drives appear as if they were born to excel in a university or college environment, as the two go so well together. What you may not realize is that those handy little thumb drives provide equal opportunities for success for not only the studies of a student, but for the branding of the university itself. A university’s logo can be printed or engraved onto a drive. A USB can also be whittled into the shape of a school mascot. What better way to express school pride than with something that’s actually useful?
What makes a university-branded USB so great for the school is its ability to preload select content that can’t be erased intentionally or accidentally by a user. This option allows you to see desired landing pages from the flash drive. Recruitment and admissions departments can distribute these to prospective freshman in hopes of making a lasting impression—it serves not only as a useful gift, but a helpful reminder in considering the school. A flash drive is a small price to pay for the enrollment of a new student.
Past students can also benefit from the use of a custom branded flash drive while also helping their alma mater. As a special thank-you gift, these USBs can be left blank or preloaded with the latest university news and tax benefit information as incentive to donate to the school.
In addition to hats, pens, sweatshirts and other branded gear, logoed university USBs have a place on the retail shelves of campus bookstores or other local shops. Having a place in the university bookstore signifies to students that a thumb drive is a college necessity to be purchased along with notebooks, textbooks, pens and calculators. Off-campus, the sale of branded college flash drives can only boost the visibility and prominence of the school.
A custom USB drive can also replace the bulky flyers, brochures, guides and maps a student may need to navigate campus. This information might include class schedules, campus dining menus, contact numbers or maps for on-campus and surrounding areas. Taking this into account, you reduce the load of a backpack filled with disorganized papers of different shapes and sizes down to a computer accessory that will fit in your front pocket.
College departments or individual faculty members can also preload curriculum or important class links onto a custom thumb drive. For blank thumb drives with a custom-printed college logo, students can load study materials, lectures and documents, as well as print from anywhere on campus and share files between classmates at a group study session.
University USB drives are simple marketing at its finest—it’s a useful tool for its target audience (the students) and it serves as a daily visual reminder of a brand (the university). Together, these mutual benefits can only help to fuse a positive experience for the student.
Do you own a custom printed USB logo or have used one as a part of your marketing strategy? Tell us about how they’ve helped you in our comment box.
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