Guide: Maximizing your Print area!
Anyone who’s ever tried to make something themselves knows just how time consuming their project can become. In the promotional world, there is no room for error or skimping on quality. Today’s guide is to help our readers understand the importance of maximizing Print Area and getting bigger bang for your buck on promotional flash drives!
Ok so it’s a general rule of thumb that bigger is better, and in the promotional world, this reigns supreme. If you were to go to a baseball game, a simple 2’ x 2’ banner in the nose bleed section would not be nearly as effective as lets say posting your ad on the scoreboard. The scoreboard is bigger, is a center of attention, and everyone in the stadium can read it.
When it comes to custom flash drives, these same rules still apply. Although most people think they will just slap on their logo or slogan to a flash drive and call it good, maximizing print area should be one of your top concerns. Bigger more clear company names or emblems will be remembered and recognized easier than smaller more obscure ones. In order to achieve maximum print area, there are a few things you must consider and pick carefully to truly get “bigger bang for your buck”.
First knowing how to pick a USB drive that compliments your company logo is the first step. This part is probably the most crucial of the steps as because it sets the whole tone of the drive. We would first recommend choosing a drive that is roughly in the same shape as your logo if possible. For example, if your company logo is in the general shape of a circle, picking a circular USB drive would be best. A circular drive allows you to stretch your logo to the all edges on the flash drive, where as a rectangle drive, for example, would only allow you to stretch to only two of the 4 sides. We also recommend printing on both sides of the USB drive if available because the back side of the drive is an ideal location to put company contact information. You don’t want to give your clients a drive and have them not remember where they got it from.
Next you should choose an appropriate color or color scheme. Promoting a very colorful product or service with nothing but a bland black drive just doesn’t cut it. However if you were to choose a colorful drive, such as red, blue, green, orange, etc. that matches your company’s color scheme, then you will have probably have greater success. For example, if your company colors are blue and white, perhaps choose a white glossy flash drive, and print your company logo in blue.
Note: If you choose laser engrave printing, the laser itself has no color, so the color of the print will come out depending on the color of the flash drive. We suggest picking a drive that will give your logo good contrast or pick one that is a company color.
Lastly image quality is a must! If the image you submit to us or any other company is pixilated, then you’re not maximizing the quality of your image, thus not maximizing the print area. JPEG, Gif, and several other popular file formats just do not have the print quality. At PremiumUSB we HIGHLY suggest that you do and submit your artwork in vector format. Vector, unlike raster, allows your image to be scaled up or down without losing quality. Vector uses advanced algorithms to ensure that no matter what the size of your image is, 30×30 or even 3000×3000, the image always looks the same. If you’re going to be paying to have your image on a USB drive, might as well make sure it’s the best possible quality you can get!
We hope this has helped you get a better understanding of why maximizing print area actually matters because at the end of the day, your promotional flash drives should be remembered, not simply forgotten. Contact PremiumUSB today to learn more about what you can do to maximize your custom flash drive success!
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