The Who, What, Where, When, and Why to Custom USB Drives

By USB Expert · Thursday, November 19th, 2009

Custom USB DrivesCustom USB Drives have become one of the most popular promotional gifts on the market today and with the holiday season quickly approaching their popularity is rising. It’s not surprising to see why either, USB drives are handy, practical, and easy to use. Tech savvy audiences are always on the lookout for new and interesting promotional items, and custom USB drives are at the top of their list!

Custom USB flash drives are marketing gold because they make extremely effective advertising items. A USB drive has much higher impact and longevity due to the nature of the USB. Pens, mugs, and hats are effective promotional items, but clients have the tendency to toss them out. USB drives on the other hand, last much longer because they are multifunctional. Below are the 5 W’s of why you should use custom USB drives for your next big promotional campaign.

1. Who would want to give a promotional USB? Individuals and big named companies in totally different industries have already begun giving out promotional USB drives to potential clients. Custom USBs can be preloaded with just about anything, which makes them extremely versatile. This versatility means that no matter if you’re a car manufacturer, movie studio, travel agency, or countless other types of companies, you can load up drives with your content and promote them to your targeted audience.

2. What are peoples’ responses when they receive a custom flash drives? People are generally surprised that you would go through all that trouble to give them such a lavish gift. At the very least, they will take a second glance your way and smile or they might even strike up a conversation. Custom USB drives gives you the opportunity to really impress your clients/employees and forms really strong relationships

3. Where do people give away custom USB drives? Companies give out USB drives at promotional conventions, industry events, and as a reward to their employees for their years of service or company giveaway. All of these events are a great way to show your innovative thinking, promote your company, gain new clients, and make new relationships or strengthen existing ones.

4. When do people give away custom USBs? Individuals and companies alike give away USBs at just about every form of technology convention, industry events, or company promotions. Places like these are the best places to gain new clients as they generally more interested in doing business with your company than many other outlets.

5. Why should I use custom USBs? Why wouldn’t you want to use USBs? Custom USBs allow you to customize not only the custom printed logo on the drive, but the actual appearance of the drive can be customized as well. For example, big name car manufactures have begun putting car-operating manuals on a custom shaped/printed USB drives with every purchase of a new vehicle. Also unlike mugs, pens, or other promotional items that eventually wear out, USB drives have a longer life span. This means that clients, who keep your drives, have the tendency to hang on to them and use them repeatedly for years to come. This give you repeated exposure to your company; which is never a bad thing when trying to gain new clients.


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